Press

CARY, NC – March 12, 2018 - Canopy (www.canopylawncare.com) launched in 2016 to re-imagine the residential landscaping industry, and after completing three successful acquisitions, creating nearly 50 jobs, and entering their first market outside the Triangle in 2017, it is clear that they are well on their way to making this vision a reality. Canopy announced today that they have plans for even further expansion in 2018 and will be doubling staff in their existing markets, with further geographic market expansion and acquisitions leading to even greater growth.

“We have fundamentally rethought how lawn care services are bought and delivered. By merging operational best practices, differentiated culture, and technology, we have created the first scalable solution to tackle the needs of both homeowners and landscape professionals.” Says Hunt Davis, CEO of Canopy.

The company is already off to a quick start this year with the technical upgrade of their Canopy web app, including an enhanced scheduling interface, new customer service tools and an upgraded financial platform. The updates will continue to enable them to grow and scale, but more importantly, focus on their goal of delivering customers a service experience that will exceed their expectations.

“Our field staff are the foundation of our success, now and moving forward” states Keith Freeman, COO at Canopy.

Canopy field staff are all trained, knowledgeable, courteous, employed year-round, compensated well, and have the ability to gain ownership in the company. The company continues to invest in their employees, this year adding a benefits package and continuing education through their Canopy University program. “We will continue to build best-in-class packages and training to encourage, delight, and equip all Canopy team members,” says Freeman.

In addition to the field team, the company has plans to expand its executive leadership. “We are working on making some exciting moves with respect to our leadership team,” says CEO Hunt Davis, “stay tuned for new developments on that very soon”.

But Canopy is not stopping there. According to CEO Hunt Davis, they are going beyond their use of technology and social mission and taking steps to push environmental stewardship and smart home integration of property services to greater heights, continuing their push to modernize home services, provide career opportunities and training, and rethink the industry.

Leadership Team Expanded To Support Growth Goals For The Local Start-Up

CANOPY LAWN CARE ANNOUNCES NEW EXECUTIVE HIRE, LEADERSHIP TEAM EXPANDED TO SUPPORT GROWTH GOALS FOR THE LOCAL START-UPRALEIGH, NC - February 27, 2018 - Canopy Lawn Care, Inc. (www.canopylawncare.com) today announced that Jason M. Stanley has joined the company as Chief Marketing Officer.  Jason spent the last 12 years at the Raleigh-based digital marketing agency, Coalmarch Productions, the last 6 as Managing Director and CEO. He led the company to double digit growth year over year during his tenure, and guided the agency through its transition to focus on the lawn care and pest control vertical markets.

Before his leadership role at Coalmarch he served as Creative Director, and was responsible for the marketing strategies and creative production of the agency. He brings more than 20 years of digital and inbound marketing experience to Canopy.

“I am beyond excited to be joining the team at Canopy.” said Jason “The uniqueness of the business model, the track record of the executive team, the culture, and the opportunity and challenge that it represents respective to the lawn care industry make it a great fit for me. I am looking forward to contributing at a high level and helping the company achieve its goals.”

“Jason is an incredible addition to our team,” said Hunt Davis, President and CEO of Canopy Lawn Care.  “The energy and leadership he brings, coupled with industry-specific experience in modern hyper-local marketing in both online and offline domains, will propel us forward in our next phase of regional growth”.

About Canopy
Canopy is revolutionizing the landscape maintenance industry by offering customers a modern service experience, efficiently delivered through reimagined operational structure, as well as a more supportive, rewarding environment for their landscape maintenance crews. Their technology helps them create efficiencies, while their company values are helping them stand out and attract an amazing team. Currently headquartered in Cary, NC and serving multiple markets in their home state, the company intends to expand throughout the region and beyond.

CONTACT:
Jaime Thornhill
Canopy Lawn Care
888.226.4769
jthornhill@canopyservices.com

Downtown Raleigh hosts conference for service industry leaders where tech startup and lawn care company’s CEO is featured presenter.

Canopy Lawn Care CEO Presents at CO2 Conference in RaleighCARY, NC, November 17 - On December 7, 2017, Hunt Davis, CEO of Canopy Lawn Care, will be presenting at CO2 in Raleigh, NC. Hosted by Coalmarch Productions, CO2 is an owner’s summit and conference for savvy service industry leaders. The event spans two days full of content and networking events and is a place to test new ideas and explore possibilities for individuals and businesses alike.

Learn more about Coalmarch Production’s CO2 conference.

As a featured speaker, Hunt Davis will be sharing the story of Canopy and how his service-based lawn care company has utilized technology to achieve success. Taking a startup approach in such a rapidly changing landscape, Canopy is unique in their approach and are redefining home service businesses.

About Canopy
Our mission is to facilitate redemption of the home services industry, for both homeowners and workers. We believe the home service industry, especially lawn care, is broken. Workers in this industry are not celebrated, and in turn, homeowners receive a poor experience.

We are changing all of that. We are assembling an amazing team of people dedicated to serving you. They are the best in the industry, they are trained, knowledgeable, and friendly. They use our incredible technology to create a record of your property, all of your desires for it and communicate with you all along the way.

Learn more about Canopy:
www.canopylawncare.com
Facebook
Instagram
Twitter
Jaime Thornhill
1.888.226.4769
hello@canopylawncare.com

With a tech startup approach, Canopy seeks to shake up the residential landscape maintenance industry with a national brand.

Ryan Winkel, operations specialist for Canopy Lawn Care, squints at his computer, straining to see a blue Post-it stuck to a contract that’s been scanned into the company’s system. The note was an add-on to a contract that belonged to Grass Monkey, a Raleigh, N.C.-based company Canopy recently acquired. Winkel is entering the company’s former accounts into the data management software that serves as Canopy’s backbone. From what Winkel can see, only a small strip of low-tack, pressure-sensitive adhesive was keeping a vital portion of this client’s contract from falling to the wayside. Not to mention, the information hardly lives in a space that will allow it to be easily communicated to a crew member serving the property.

“This is the type of thing that lives in our tech stack and is seamlessly communicated to whoever is servicing that customer,” Winkel says, explaining the difference between the old way of doing things and Canopy’s way.

Read More on Landscape Management
RALEIGH, NC – March 10, 2017 - Canopy (www.canopylawncare.com), today announced its recent partnership with a North Carolina leader in commercial and residential landscape service, Greenview Partners. The acquisitio, which begins serving customers this month, will transition their 500 plus residential customers to now be managed by Canopy Lawn Care.

“Greenview’s goal is to provide unparalleled customer service.” Says Darrin Hockstra of Greenview Partners. “As we continue to grow our commercial landscape services, we wanted to find a partner in residential maintenance that had a reputation of being proactive, reliable, and supportive to their customers, which aligns with our mission. We know that our residential customers will be pleased with this transition and benefit from Canopy’s enhanced service offerings.”

The partnership is one of several that Canopy Lawn Care has already announced this year. The Raleigh startup has seen exponential growth since 2016, adding more than 50 new employees, as well as a second fleet of self-contained landscape maintenance trailers, which are now in service in the Charlotte metro market as part of the company’s expansion. The company took on an additional $2 million of funding during a late 2016 fundraising round, which is being used for hiring, equipment and continued growth throughout North Carolina.

“While we have been able to use our technology to create many efficiencies in scheduling and routing, our number one priority has always been and will continue to be serving our customers and providing a positive work environment and opportunities for growth to our crew members” says Hunt Davis, CEO of Canopy. “Partnering with companies like Greenview, will not only help us grow, but also continue their legacy of top quality service”.

ABOUT CANOPY LAWN CARE
Canopy is revolutionizing the landscape maintenance industry by offering customers a better, more transparent service experience, as well as a more supportive, rewarding environment for their landscape maintenance crews. Their technology helps them create efficiencies, while their company values are helping them stand out in what has become an unfortunately status quo industry. Currently headquartered in Raleigh, NC, the company recently expanded into Charlotte, NC, throughout the Southern United States and beyond.
Raleigh-based Canopy Lawn Care has come to Charlotte. The technology-enabled landscaping startup announced it recently partnered with a Huntersville-based lawn care company called Southscape Landscaping. The partnership solidifies the startup’s entrance into the Charlotte market. Read More on the Charlotte Business Journal >>
RALEIGH, NC – February 24, 2017 - Canopy Lawn Care (www.canopylawncare.com), announced today that Michael Hrivnak, NCCTP, CSFM has joined their team in Raleigh.

Hrivnak, a graduate of North Carolina State University’s Agronomy and Turfgrass Management program, brings more than 18 years of turfgrass management and knowledge to Canopy. Hrivnak is a North Carolina Certified Turfgrass Professional, a Certified Sports Field Manager, and a board member on the Turfgrass Council of North Carolina.

After working with pro sports teams like the Durham Bulls and the Washington Nationals on their grounds management programs, Hrivnak went on to work in both residential and commercial turfgrass management, as well as sales and distribution of custom blended fertilizer, herbicides and insecticides before joining Canopy Lawn Care.

“I am thrilled to be part of a great team that is revolutionizing the residential lawn care industry, through both company culture and technology” says Hrivnak.

Keith Freeman, who also recently joined Canopy as the company’s COO says that Mike is exactly the kind of talent that the startup seeks. “Our number one priority is serving our customers” says Freeman. “Mike’s background in agronomy and turfgrass management will be a huge asset to both our team, as well as our customers, who count on us to provide high quality service and industry expertise.”

Canopy has spent the last year and half perfecting their model and growing exponentially in the Triangle region of North Carolina, and just recently expanded to Charlotte, NC. With dozens of self-contained lawn maintenance trailers now on the road, Canopy has more than 40 employees, many of whom are their valued residential lawn maintenance crews.

ABOUT CANOPY LAWN CARE Canopy is revolutionizing the landscape maintenance industry by offering customers a better, more transparent service experience, as well as a more supportive, rewarding environment for their landscape maintenance crews. Their technology helps them create efficiencies, while their company values are helping them stand out in what has become an unfortunately status quo industry. Currently headquartered in Raleigh, NC, the company recently expanded into Charlotte, NC, throughout the Southern United States and beyond.
RALEIGH, NC – February 23, 2017 - Canopy Lawn Care (www.canopylawncare.com), today announced it has solidified a national agreement with Enterprise Fleet Management. As part of the partnership, Enterprise will provide vehicles as well as ongoing vehicle maintenance and telematics. The deal is one of many recent moves announced by Canopy as the company continues to make its mark on the lawn care industry. “Our relationship with Enterprise will allow us to focus on the utmost core of our business, which is serving our customers.” Says Hunt Davis, CEO of Canopy Lawn Care. “Fleet management can be an incredible liability for businesses, particularly those in multiple markets. Enterprise will not only be providing our vehicles, they will also be managing all of the related service and maintenance for those vehicles. This will remove an incredible amount of inefficiency as Canopy Lawn Care continues to grow and scale.” Enterprise Fleet Management has improved efficiency and reduced vehicle acquisition and operating expenses for thousands of companies, government agencies and organizations. With a network of more than 50 fully-staffed offices throughout North America, Enterprise Fleet Management provides local service for fleets ranging in size from 20 to 200, and offers expertise in fleet analysis, expense management and cost control as well as an in-depth understanding of everything involved in a vehicle’s total lifecycle cost. Matt Berblinger, Regional Sales Manager with Enterprise Fleet Management in North Carolina commented, “We are very excited to start this partnership with such a professional organization. Both Enterprise Fleet Management and Canopy share a commitment to serving their customers and we look forward to a strong partnership for years to come.” Seeing exponential growth in 2016, the Raleigh startup has added more than 30 new employees, as well as numerous self-contained landscape maintenance trailers to its fleet. The company also recently took on an additional $2 million of funding during a late 2016 fundraising round. Next steps for Canopy include further growth throughout the Triangle area of NC, as well as its recent expansion into the greater Charlotte metro market and future expansion throughout the Southeast. ABOUT CANOPY LAWN CARE Canopy is revolutionizing the landscape maintenance industry by offering customers a better, more transparent service experience, as well as a more supportive, rewarding environment for their landscape maintenance crews. Their technology helps them create efficiencies, while their company values are helping them stand out in what has become an unfortunately status quo industry. Currently headquartered in Raleigh, NC, the company now serves Charlotte, with expansion plans throughout the Southern United States and beyond. ABOUT ENTERPRISE FLEET MANAGEMENT Owned by the Taylor family of St. Louis, Enterprise Fleet Management supplies most makes and models of cars, light- and medium-duty trucks and service vehicles across North America. The business provides full-service fleet management for companies, government agencies and organizations operating medium-sized fleets of 20 or more vehicles, as well as those seeking an alternative to employee reimbursement programs. Enterprise Fleet Management manages more than 430,000 vehicles in the U.S. and Canada.
RALEIGH, NC – February 8, 2017 - Canopy Lawn Care (www.canopylawncare.com), today announced its recent acquisition of the residential maintenance portion of Huntersville, NC lawn care company, Southscape. The partnership is one of many recent moves announced by Canopy, solidifies their entry into the Charlotte market as they continue to make their mark on the lawn care industry.

“We couldn’t be happier to now be serving customers in Charlotte.” Says Keith Freeman, COO for Canopy Lawn Care. “Southscape has built a reputation of providing dedicated, high quality landscape management service for their customers and we look forward to continuing to provide their residential customers with the level of service they have come to expect, hopefully doing even better.”

Seeing exponential growth in 2016, the Raleigh startup has added more than 30 new employees in the Triangle, and 9 new team members in Charlotte already this year, a number that will continue to grow rapidly throughout 2017. The company also recently took on an additional $2 million of funding during a late 2016 fundraising round. Next steps for Canopy include further growth throughout the Triangle area of NC, as well as expansion into the greater Charlotte metro market and future expansion throughout the Southeast.

Sean Stanley, Owner of Southscape Landscaping LLC, believes the relationship was the perfect fit. “We are very much looking forward to the partnership with Canopy Lawn Care due to the innovative approach they take regarding residential maintenance service. Their philosophy of putting the client and their field team first has created an internal culture that extends beyond the confines of the workplace and is seen in the level of service that their clients receive. I believe that they are uniquely positioned to provide a level of service that is unparalleled in today’s marketplace. Southscape Landscaping, LLC and Canopy will carry on a symbiotic relationship that complements both of their strengths. Canopy as the premier provider of residential maintenance services and Southscape as a landscape design/build/swimming pool construction firm.”

ABOUT CANOPY Canopy is revolutionizing the landscape maintenance industry by offering customers a better, more transparent service experience, as well as a more supportive, rewarding environment for their landscape maintenance crews. Their technology helps them create efficiencies, while their company values are helping them stand out in what has become an unfortunately status quo industry. Currently headquartered in Raleigh, NC, the company now serves Charlotte, with expansion plans throughout the Southern United States and beyond.
RALEIGH, NC – January 27, 2017 - Canopy Lawn Care (www.canopylawncare.com), announced today that they have appointed industry leader Keith Freeman as the company’s Chief Operating Officer and VP of Customers.

Freeman, who is a graduate of UNC Chapel Hill, brings more than 25 years of landscaping industry experience and leadership to Canopy. Freeman’s accolades include over 20 years of sales and marketing leadership with Trugreen brands, investments in other residential and commercial lawn care businesses, and featured articles in Lawn & Landscape Magazine.

“We are thrilled to have Keith on board”, says Hunt Davis, CEO of Canopy. “In addition to being a perfect fit to our company culture, his wealth of corporate experience in multi-market operation will be a huge asset to our expansion into Charlotte,NC, as well as looking further down the road at our national scope and vision .”

Canopy has spent the last year and half perfecting their model and growing exponentially in the Triangle region of North Carolina. With many self-contained lawn maintenance trailers now on the road, Canopy has nearly 40 employees, many of whom are their valued residential lawn maintenance crews.

By using technology, Canopy is able to create efficiencies in the scheduling and routing of their crews, in addition to offering customers a much more transparent and proactive communication and service experience. Customers can choose to receive notifications via email or SMS message when their jobs have been scheduled and their crew is en route to their home. This opens up the ability for them to instantly reply with particular concerns or requests for that day. Each customer also receives an after-service job summary report, with photos, so that they can see the work that has been performed, even if they are not home at the time of service.

The Canopy field staff are trained, knowledgeable, courteous, employed year-round, compensated well, and have the ability to gain ownership in the company. Canopy believes that by providing a fundamentally different experience for their crews, the crews in turn, provide a fundamentally different experience for their customers. They are making lawn care personal.

ABOUT CANOPY LAWN CARE Canopy is revolutionizing the landscape maintenance industry by offering customers a better, more transparent service experience, as well as a more supportive, rewarding environment for their landscape maintenance crews. Their technology helps them create efficiencies, while their company values are helping them stand out in what has become an unfortunately status quo industry. Currently headquartered in Raleigh, NC, the company recently expanded into Charlotte, NC, throughout the Southern United States and beyond.
RALEIGH, NC – January 25, 2017 - Canopy Lawn Care (www.canopylawncare.com) today announced the acquisition of Raleigh, NC based residential lawn care company, Grass Monkey. The acquisition, which includes Grass Monkey Owner Kevin Moser joining the Canopy team, is one of many recent moves announced by Canopy as they continue to make their mark on the lawn care industry.

“I am thrilled to have a long-time friend and colleague join the Canopy mission and what we are creating.” Says Ben Wright, Director of Operations for Canopy “Kevin’s vision for providing high quality landscape management services, his progressive thinking in delivering the service, and above all his deep desire to provide an unparalleled customer experience, is exactly in line with what we are building at Canopy. As we grow, Kevin’s role will undoubtedly prove to help us realize the vision we’ve set before us.”

Seeing exponential growth in 2016, the Raleigh startup has added more than 30 new employees, as well as numerous self-contained landscape maintenance trailers to their fleet. The company also recently took on an additional $2 million of funding during a late 2016 fundraising round. Next steps for Canopy include further growth throughout the Triangle area of NC, as well as expansion into the greater Charlotte metro market and future expansion throughout the Southeast.

“At Grass Monkey my goals were to provide exceptional landscape services, focused on agronomic principles, attention to detail, and personalized customer service.” Says Moser. “I feel that Canopy shares these goals and also has the talent, vision and ambition to improve upon them by uplifting the experience for consumers. I am excited to join the Canopy team and play a role in transforming the landscape industry for the better.”

ABOUT CANOPY LAWN CARE Canopy is revolutionizing the landscape maintenance industry by offering customers a better, more transparent service experience, as well as a more supportive, rewarding environment for their landscape maintenance crews. Their technology helps them create efficiencies, while their company values are helping them stand out in what has become an unfortunately status quo industry. Currently headquartered in Raleigh, NC, the company recently expanded into Charlotte, NC, throughout the Southern United States and beyond.
RALEIGH, NC – December 29, 2016 - Canopy (www.canopylawncare.com), announced today that it has closed its latest round of funding, taking on another $2 million to support its rapid growth in transforming the $24 billion residential lawn maintenance industry. The round was led by Lowe’s Companies, Inc. with participation from IDEA Fund Partners, The Lighthouse Fund, and other existing and new investors. The funding will be focused on hiring in multiple positions as the company expands into new markets, including the greater Charlotte metro area. The Raleigh startup emerged in 2015, when it announced its initial $1.5 million seed funding round. Canopy has spent the last year and half perfecting their model and growing exponentially in the Triangle region of North Carolina. With many self-contained lawn maintenance trailers now on the road, Canopy has nearly 40 employees, many of whom are their valued residential lawn maintenance crews. “We have seen first hand the difference we can make in this industry”, says Hunt Davis, CEO of Canopy. “We have fundamentally rethought how these services are bought and delivered. By merging operational best practices, differentiated culture, and technology, we have created the first scalable solution to tackle the needs of both homeowners and landscape professionals.” By using technology, Canopy is able to create efficiencies in the scheduling and routing of their crews, in addition to offering customers a much more transparent and proactive communication and service experience. Customers can choose to receive notifications via email or SMS message when their jobs have been scheduled and their crew is en route to their home. This opens up the ability for them to instantly reply with particular concerns or requests for that day. Each customer also receives an after-service job summary report, with photos, so that they can see the work that has been performed, even if they are not home at the time of service. The Canopy field staff are trained, knowledgeable, courteous, employed year-round, compensated well, and have the ability to gain ownership in the company. Canopy believes that by providing a fundamentally different experience for their crews, the crews in turn, provide a fundamentally different experience for their customers. They are making lawn care personal.
ABOUT CANOPY LAWN CARE Canopy is revolutionizing the landscape maintenance industry by offering customers a better, more transparent service experience, as well as a more supportive, rewarding environment for their landscape maintenance crews. Their technology helps them create efficiencies, while their company values are helping them stand out in what has become an unfortunately status quo industry. Currently headquartered in Raleigh, NC, the company has expansion plans in Charlotte, NC, throughout the Southern United States and beyond.
RALEIGH, NC – December 27, 2016 - Canopy (www.canopylawncare.com), today announced its recent partnership with local company and nationwide industry leader, Greenscape Inc. The partnership, which began during the busy summer landscape season, was recently completed with the final transition of residential landscape maintenance customers now being managed by Canopy. In total, more than 120 residential customers are now being serviced by Canopy’s crews. “For 37 years Greenscape’s mission has been “outstanding results through great service.” Says Daniel Currin, CEO of Greenscape, Inc. “It was important to us that, as we focus on developing our commercial landscape services, we partner with a residential maintenance company that shares our same mission. Canopy does just that. Their customer service, by leveraging technology to provide excellent communication with their customers, is truly great. Because of their consistent communication with customers, they are tuned into their customers' needs and are able to provide outstanding results through their skilled team members. We’re proud to partner with Canopy and know our residential customers will be more than pleased with their Canopy experience.” The partnership was an important part of the growth of Canopy Lawncare this year. The Raleigh startup has seen exponential growth in 2016, adding more than 30 new employees, as well as numerous self-contained landscape maintenance trailers to their fleet. The company also recently took on an additional $2 million of funding during a late 2016 fundraising round. Next steps for Canopy include further growth throughout the Triangle area of NC, as well as expansion into the greater Charlotte metro market and future expansion throughout the Southeast. “While we have been able to use our technology to create many efficiencies in scheduling and routing, our number one priority has always been and will continue to be serving our customers and providing a positive work environment and opportunities for growth to our crew members” says Hunt Davis, CEO of Canopy. “We were excited to have the opportunity to partner with Greenscape, and continue their legacy of top quality service”.
ABOUT CANOPY Canopy is revolutionizing the landscape maintenance industry by offering customers a better, more transparent service experience, as well as a more supportive, rewarding environment for their landscape maintenance crews. Their technology helps them create efficiencies, while their company values are helping them stand out in what has become an unfortunately status quo industry. Currently headquartered in Raleigh, NC, the company has expansion plans in Charlotte, NC, throughout the Southern United States and beyond.
The company, which uses technology to make it easy for consumers to purchase and schedule lawn maintenance services, has raised $2 million in new funding to expand to new markets. It expects to be operating in Charlotte by March. Read The Full Story by David Ranii on The News & Observer.
Raleigh, N.C.-based home services start-up Canopy purchased residential landscape maintenance accounts from Greenscape, based in Holly Springs, N.C. Terms of the partnership were not disclosed. More than 120 former Greenscape residential customers are now being serviced by Canopy’s crews. Greenscape is also an adviser to the company, which recently raised $2 million of funding and is backed by Lowe’s, among other investors. Read the full story by Marisa Palmieri on Landscape Management.
Pack Purchase, a 2-year-old Raleigh startup operating under the name Canopy, has inked another $2 million from investors. Read full story on the Triangle Business Journal.